Microsoft / Bing Ads
The search channel most local competitors ignore
Microsoft Ads reaches searchers on Bing, Yahoo and the Windows search bar. Volume is lower than Google, but competition is thinner and clicks usually cost less — which often makes it the cheapest incremental lead source once Google is already working.
Paid media management starts at $500/month with clear, upfront pricing.
Multi-platform expansion: Add additional channels (Google, Meta, LSA, Microsoft, ChatGPT Ads) for +$200/month per platform.
Industries we specialize in
- Home service businesses already generating leads on Google search
- Trades serving older homeowners, who are over-represented on Bing
- Businesses in expensive categories such as roofing, HVAC and legal-adjacent services where Google CPCs are punishing
- Commercial and B2B service providers reaching desktop users on work machines
- Accounts that have hit an impression-share ceiling on Google and need volume elsewhere
Microsoft Ads is an addition, not a replacement. If Google search is not yet structured and tracked properly, we fix that first.
What's included
- Account build, or a rebuild of an unmanaged import from Google
- Campaign structure written for Microsoft's match types and audience tools rather than a blind copy of Google
- Conversion tracking with UET tags, call tracking and duration thresholds verified before scaling
- Search term review and negative keyword management on the same cadence as Google
- Location and radius targeting matched to your real service area
- Ad copy and extension testing specific to this audience
- Reporting that compares cost per lead against your Google campaigns side by side
Importing from Google is a starting point, not a strategy
Most Microsoft accounts we inherit are one-time imports that were never touched again. Match types behave differently, audience signals differ, and search term patterns diverge. We treat the import as a skeleton and then manage the account on its own terms.
Often paired with
Get more from the same audience.
Common questions
Often yes. Click costs are typically lower and competition is thinner, so the same budget can produce additional leads at a lower cost per lead. We would confirm there is meaningful search volume in your market and category before recommending it.
Ready to see what your ad account is actually doing?
Free audit. No obligation. No upsell pressure.