More booked jobs. Less agency nonsense.
NXT manages Google Ads, Meta Ads, Local Services Ads, Microsoft Ads and ChatGPT Ads—and builds search-ready websites, landing pages and ad creative—with every engagement focused on leads, calls and booked jobs.
Your ad spend is paid to the platform and never marked up by NXT.
- Search intent
- Social campaigns
- Geographic targeting
- Phone calls
- Booked jobs
Know where the money goes.
Most owners cannot answer a simple question: how much went to advertising, and how much went to the agency? Here is the path your money takes, and where our fee sits in it.
- 1
Your advertising budget
Paid to the platform, in your account
- 2
Advertising platforms
Google, Meta, LSA, Microsoft, ChatGPT
- 3
Qualified leads
Filtered by intent and service area
- 4
Calls and appointments
Tracked, recorded, measured
- 5
Booked jobs
The number that actually matters
- 6
Revenue
Attributed where tracking supports it
Your ad spend
This is the money that buys clicks, calls and impressions. It is billed by Google, Meta, Microsoft or OpenAI — in your own account where the platform allows it — and NXT adds no markup to the platform charge.
NXT management fee
Paid media management starts at $500/month with clear, upfront pricing. Additional channels add $200/month each to the management minimum.
Where your ad budget is leaking.
No account is perfectly efficient, and no honest agency will promise to eliminate waste. But most accounts we review are losing money in a handful of predictable places.
Targeting that is too broad
Radius targeting that pays for calls from outside your service area, or for job types you do not sell.
Irrelevant search terms
Budget going to DIY, parts, jobs, wholesale and research searches that were never going to book.
Weak conversion tracking
Conversions that count 12-second hangups, duplicate form fills, or nothing at all — so every report is fiction.
Missed calls
The most common leak we find. Paid leads that rang once, went to voicemail, and called a competitor.
Landing pages that do not convert
Generic homepages taking traffic that needed a job-specific page with a visible phone number.
Activity without business
Impressions, clicks and engagement all climbing while booked jobs stay flat.
The channels and pages that turn demand into leads.
Google Ads
High-intent search demand, structured by job type so cheap clicks do not outrank profitable ones.
Measured by
Calls, form leads, cost per lead, cost per booked job
See serviceMeta Ads
Facebook and Instagram campaigns that reach homeowners before they start searching.
Measured by
Leads, cost per lead, creative-level performance
See serviceLocal Services Ads
Google Guaranteed placement management, lead disputes, and cost-per-lead control.
Measured by
Cost per lead, lead quality, disputes recovered
See serviceMicrosoft Ads
Lower-cost search volume on Bing and Yahoo that most local competitors never touch.
Measured by
Incremental leads, cost per lead vs. Google
See serviceChatGPT Ads
Sponsored placement below ChatGPT answers, reaching customers while they compare who to hire.
Measured by
Cost per lead vs. search, tracked conversions
See serviceAd Creative & Graphic Design
Unlimited image ad creatives and revisions, each delivered in 3 sizes. Add it to any package or use it on its own.
Measured by
Creative-level CTR, cost per lead, ad fatigue
See serviceSpecial Setups
One-time tracking builds, account rebuilds and consulting without ongoing management.
Measured by
Verified conversions, clean account structure
See serviceSEO Website & Landing Pages Builds
Search-ready websites and focused landing pages built to turn visits and ad clicks into calls and form leads.
Measured by
Lead paths, conversion rate, mobile usability, search readiness
See serviceNo vanity metrics.
Impressions and clicks tell you an ad ran. They do not tell you whether the phone rang, whether the call was answered, or whether the job got booked. Our reporting is ordered by what affects your business.
What leads the report
- Leads
- Qualified leads
- Calls (and calls answered)
- Booked jobs
- Cost per lead
- Cost per acquisition
- Attributed revenue where tracking supports it
What stays in the appendix
- Impressions
- Clicks and click-through rate
- Reach and engagement
- Impression share
These are useful for diagnosing a campaign. They are not evidence that advertising is working.
Built for owners who are tired of guessing.
Transparent pricing
Paid media management starts at $500/month with clear, upfront pricing. Each additional channel adds $200 to the monthly minimum.
Ad spend is separate
Advertising spend is billed by the platform, in your own account where applicable, and is not marked up by NXT. Our fee is for management, and it is stated on its own line.
Real reporting
Reporting leads with leads, qualified leads, calls, booked jobs and cost per lead. Clicks and impressions are context, not the headline.
No unnecessary lock-in
Engagements are structured month to month after the initial build period, and your ad accounts, data and history stay yours if we part ways.
Diagnose. Build. Launch. Optimize.
- Stage 1
Diagnose
We audit the existing accounts, conversion tracking, search terms, landing pages and call handling before touching a budget. Most accounts have a tracking problem before they have a strategy problem.
- Stage 2
Build
Campaigns are structured by job type and intent, negatives and geography are set, and conversion actions are created and verified end to end — including call duration thresholds.
- Stage 3
Launch
We start where demand already exists rather than launching every channel at once, confirm data is flowing correctly, and watch answer rate alongside cost per lead.
- Stage 4
Optimize
Ongoing search term review, bid and budget management, creative and landing page testing, and reporting that compares cost per booked job over time.
Built for businesses where a lead has a dollar value.
NXT is built around local service businesses where every qualified call, appointment and booked job matters. Demand timing, lead value and the definition of a good lead change by trade — each page below explains what actually differs, not the same paragraph with the trade name swapped out.
Plus other local service businesses — if your customers search before they buy, ask about yours.
All industries
What a good campaign should be able to tell you.
We do not publish testimonials or client logos we cannot verify. Instead, here are the questions your advertising should be able to answer at any time — whether we manage it or someone else does.
Which searches produced calls, and which only produced clicks?
A good account can name the search terms behind its leads. If a report cannot, the tracking is not finished.
What does a lead cost by job type?
One blended cost per lead hides everything. Repair, replacement and project work should each have their own number.
How many leads were answered?
Answer rate belongs in a media report. Unanswered paid calls are the fastest way to waste a working campaign.
What share of leads were actually qualified?
Wrong area, wrong service, renters, vendors and price-only calls should be counted separately from real opportunities.
What is the cost per booked job?
This is the number that decides whether advertising is working, and it requires the CRM and the ad platform to be connected.
What changed this month, and why?
Every meaningful change should have a stated reason and an expected effect you can check against later.
Four ways to work together.
Paid media management starts at $500/month with clear, upfront pricing. Each additional channel adds $200/month to the minimum, while advertising spend remains separate.
Lead Accelerator
From $500/month
One ad channel, built and managed properly, with tracking verified end to end.
Growth Engine
From $700/month
Two ad channels working together, with shared audiences and cross-channel reporting.
Omnichannel Domination
From $1,100/month
Three ad channels plus Graphic Design, managed as one system.
Full Funnel
From $1,300/month
Four ad channels plus Graphic Design, tracking, landing page and follow-up work.
The questions owners actually ask.
- What does NXT Marketing do?
- NXT manages paid advertising and builds search-ready websites and landing pages for local service businesses. The work is focused on leads, calls and booked jobs rather than vanity metrics.
- Does NXT mark up advertising spend?
- No. Advertising spend is billed by the platform and is not marked up. The NXT management fee is separate and stated on its own line.
- Who does NXT serve?
- Owners and operators of local service businesses, including HVAC, plumbing, roofing, electrical, landscaping, remodeling, cleaning, pest control, junk removal, medical and dental practices, law firms and other local services.
- Does the client own the advertising account?
- Yes. Accounts, data and campaign history remain yours, and you keep access throughout the engagement and afterward.
- What is a free ad account audit?
- A practical review of your current advertising setup — tracking, structure, search terms, targeting and landing pages — with a walkthrough of what is underperforming and what should be fixed first.
- How is pricing determined?
- Paid media management starts at $500/month with clear, upfront pricing. Additional channels add $200/month each to the minimum. Website and project work are scoped separately.
Know what's working. Know what's wasting money.
Get a practical review of your current advertising setup and see what is underperforming, what may be wasting budget, and what should be fixed first.