Paid media and web builds that turn demand into leads
NXT manages the advertising channels that create demand and builds the websites and landing pages that convert it. Every engagement is scoped for local service businesses and measured against calls, forms, and booked work.
Google Ads
- Who it's for
- Businesses that need leads from people actively searching for the work right now.
- Problem it solves
- Broad match and loose keyword lists spending on searches that will never become a job.
- What we measure
- Qualified calls, form leads, cost per lead, cost per booked job.
Meta Ads
- Who it's for
- Businesses with visual proof of work, or a service people do not search for daily.
- Problem it solves
- Reach and engagement metrics that never connect to a phone call.
- What we measure
- Leads, cost per lead, lead-to-appointment rate, creative-level performance.
Local Services Ads
- Who it's for
- Licensed home-service trades eligible for Google Guaranteed placement.
- Problem it solves
- Paying for leads that are out of area, out of scope, or duplicates.
- What we measure
- Cost per lead, lead quality by category, dispute recovery rate.
Microsoft Ads
- Who it's for
- Businesses that already work on Google search and want cheaper incremental volume.
- Problem it solves
- A search channel most local competitors ignore entirely.
- What we measure
- Cost per lead compared against Google, incremental call volume.
ChatGPT Ads
- Who it's for
- Businesses already running search ads that want an early, tracked position on a new AI channel.
- Problem it solves
- Customers now ask ChatGPT who to hire, and most local competitors are not there yet.
- What we measure
- Cost per lead compared against Google and Microsoft, conversions tracked through the OpenAI pixel.
Ad Creative & Graphic Design
- Who it's for
- Businesses that need a steady supply of image ads without hiring a designer.
- Problem it solves
- Stale, off-brand or badly sized ads that push cost per lead up.
- What we measure
- Creative-level click-through and cost per lead, ad fatigue over time.
Special Setups
- Who it's for
- Businesses that need tracking or campaign builds without ongoing management.
- Problem it solves
- Conversion tracking that has never been verified, so no report can be trusted.
- What we measure
- Working conversion actions, verified call tracking, a clean account structure.
SEO Website & Landing Pages Builds
- Who it's for
- Businesses that need a new website or a focused page for a service, location, offer, or campaign.
- Problem it solves
- Generic or outdated pages that make it hard for visitors to understand the offer and take the next step.
- What we measure
- Clear lead paths, mobile usability, search readiness, and conversion tracking.
How the services fit together
Search channels capture people who already have the problem. Local Services Ads sits above search results and bills per lead. Meta reaches homeowners before they search and keeps your completed work visible while they decide. ChatGPT Ads reaches people while they compare options inside ChatGPT. Additional channels — Google, Meta, LSA, Microsoft, or ChatGPT Ads — are $200/month per platform. Search-ready websites and focused landing pages give that traffic a clear path to call or submit. Ad creative keeps those campaigns fresh, and can be added to any package. Most businesses should start with the closest source of demand, verify tracking, and expand from there.
Know what's working. Know what's wasting money.
Get a practical review of your current advertising setup and see what is underperforming, what may be wasting budget, and what should be fixed first.