Paid media for local service businesses
Local service advertising is not one market. Demand timing, lead value, job size and the definition of a good lead all change by trade. These pages explain what actually differs, and how we build for it.
HVAC
HVAC demand swings with the weather, and so does your cost per lead. The job is to be visible when systems fail, and to stop paying premium click prices for filter questions and warranty calls.
Read the hvac breakdownPlumbing
Plumbing is the most emergency-weighted trade in local search. The money is won by showing up in the first minute of a problem and answering the phone, and lost to drain-cleaning price shoppers and calls you never picked up.
Read the plumbing breakdownRoofing
Roofing has some of the highest click costs in local search and some of the longest decision cycles. Winning means qualifying earlier, separating storm demand from planned replacement, and tracking revenue that closes weeks after the click.
Read the roofing breakdownElectrical
Electrical work spans a small outlet repair and a full panel upgrade at nearly the same click price. Profitable accounts are the ones that structure by job value and track which searches actually produce project work.
Read the electrical breakdownLandscaping
Landscaping mixes low-ticket recurring maintenance with high-ticket design and hardscape projects, on a calendar that changes every quarter. The structure has to reflect both the season and the job value.
Read the landscaping breakdownRemodeling
Remodeling has the longest consideration cycle in the local trades. Ads rarely close the job; they start a relationship that a design consultation finishes. The account has to be built for qualification, not volume.
Read the remodeling breakdownCleaning
Cleaning is a volume business with thin per-visit margins and enormous lifetime value from recurring clients. The whole game is acquiring recurring customers at a cost that a single clean cannot justify.
Read the cleaning breakdownPest Control
Pest control is driven by urgency and seasonality, and sustained by recurring plans. The pest type usually determines the value of the lead, so the account should be built around pest type rather than a single generic campaign.
Read the pest control breakdownJunk Removal
Junk removal is same-day demand with almost no research phase. Jobs are won by showing up at the top of search, answering the phone, and quoting fast — and lost to franchise budgets and price shoppers collecting three quotes.
Read the junk removal breakdownMedical & Health
Healthcare advertising runs under stricter platform rules than any other local category — you cannot target by condition, and patient privacy shapes what tracking is allowed to do. The practices that win treat new-patient appointments as the metric, not clicks.
Read the medical & health breakdownDentistry
Dental is really three businesses under one roof: new-patient hygiene, high-value procedures, and emergency care. Each has different economics, different search behavior and different follow-up — and a blended cost per lead hides all of it.
Read the dentistry breakdownLaw Firms
Legal keywords are among the most expensive clicks in local search, which means structure and intake decide the economics — not ad copy. The only number that matters is cost per signed case, and getting there requires the intake team to be part of the plan.
Read the law firms breakdownDo not see your trade listed?
We work with other high-intent local service categories including restoration, garage doors, pool service, locksmiths, tree care and window and door installation. We only publish a dedicated page when we have something genuinely specific to say about that trade, rather than swapping a name into a template. If your trade is not here, the audit is still the fastest way to find out where your budget is going.
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