Facebook & Instagram Ads Management

Reach in-market homeowners scrolling — before your competitor does.

We plan, build, and optimize Meta (Facebook & Instagram) ad campaigns for local service businesses — with an obsessive focus on cost per booked job, not likes.

Paid media management starts at $500/month with clear, upfront pricing.

Multi-platform expansion: Add additional channels (Google, Meta, LSA, Microsoft, ChatGPT Ads) for +$200/month per platform.

Smartphone showing a social feed of ad creatives beside a ring light and camera lens

Industries we specialize in

  • Service businesses whose customers are on Facebook and Instagram daily
  • Brands whose offer photographs well (before/after, install, cleanup)
  • Anyone burnt by 'boosted post' spend with nothing to show for it
  • Businesses looking to complement search with top-of-funnel demand

What's included

  • Audience research and lookalike/interest strategy
  • Ad creative direction: hooks, scripts, static and video formats
  • Pixel + Conversions API setup for accurate iOS 14+ tracking
  • Weekly creative rotation and audience/placement optimization
  • Retargeting funnel: viewers → engagers → leads → booked
  • Monthly report on leads, cost per lead, and revenue impact

Need the creative too?

You can supply your own images and video, or add NXT's Ad Creative & Graphic Design service to your package. It covers unlimited image ad creatives and revisions, with every approved design delivered in 3 size variations for feed, vertical and story placements. Video ads are quoted separately.
FAQ

Common questions

Yes. Creative direction — hooks, angles and testing plans — is part of Meta Ads management. Designing the image ads themselves is our Ad Creative & Graphic Design add-on, which covers unlimited image creatives and revisions. Video ads are quoted as a custom project.

Ready to see what your ad account is actually doing?

Free audit. No obligation. No upsell pressure.